21 May 2010
More of the The 'Making Of' Trend: Honda Choir
A highly potent sister to Honda's "Cog" commercial (see post below)- "Choir" is another fascinating idea for a web-based spot, with a no-less compelling "making of" video:
Terry and I have spent four years preaching- and practicing- storytelling as a powerful means of drawing and engaging an audience.
That's the power of this pair of YouTube clips. To follow the 'making of' video- if done right- the viewer becomes less of a detached critic, and more invested in the ad- and the brand.
Like 'Cog' it's fascinating in that all sounds are generated from human voices- and not studio gadgetry.
Posted by Mike Tennant at 9:45 AM