21 May 2010

More of the The 'Making Of' Trend: Honda Choir

A highly potent sister to Honda's "Cog" commercial (see post below)- "Choir" is another fascinating idea for a web-based spot, with a no-less compelling "making of" video:

Terry and I have spent four years preaching- and practicing- storytelling as a powerful means of drawing and engaging an audience.

That's the power of this pair of YouTube clips.  To follow the 'making of' video- if done right- the viewer becomes less of a detached critic, and more invested in the ad- and the brand.

Like 'Cog' it's fascinating in that all sounds are generated from human voices- and not studio gadgetry. 

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