Mike is available to adapt messages for your event on The Age of Persuasion, Creative Communication, Branding 101, and cutting through the clutter. Workshops of a half day or full day are available for groups of fewer than twenty.
FEEDBACK:
"I want to tell you how very much we all appreciated your presentation. Sometimes the topic draws people and sometimes it's the speaker. In your case I believe it was both, and you certainly lived up to that! Your presentation was meticulously planned and, like your radio shows, both informative and entertaining. That's a wonderful combination."
"'It melted in my mouth and not in my hands' might be the slogan for the conference session you led. It delivered! The plenary session you gave was very well received by the students and faculty alike. The pace and content were captivating."
-University of Waterloo
"I just wanted to thank you again for doing such a fabulous job on Monday. We've received nothing but positive feedback on your presentation and activities. Everyone learned such a great deal and really appreciated the mix of explanation and examples along with ideas and questions from he participants."
-Emerit Canada
"I want to tell you how very much we all appreciated your presentation. Sometimes the topic draws people and sometimes it's the speaker. In your case I believe it was both, and you certainly lived up to that! Your presentation was meticulously planned and, like your radio shows, both informative and entertaining. That's a wonderful combination."
-Forty Minute Forum, Toronto
"'It melted in my mouth and not in my hands' might be the slogan for the conference session you led. It delivered! The plenary session you gave was very well received by the students and faculty alike. The pace and content were captivating."
-University of Waterloo
"I just wanted to thank you again for doing such a fabulous job on Monday. We've received nothing but positive feedback on your presentation and activities. Everyone learned such a great deal and really appreciated the mix of explanation and examples along with ideas and questions from he participants."
-Emerit Canada
TOPICS
- Disconnect: How The Technology That's Supposed to Bring Us Together is Pulling Us Apart (and what to do about it)
When a massive blackout affected 55 million people in August 2003, stories spread of neighbours interacting with neighbours; of block parties staged to share freezers full of thawing food, and of volunteers directing traffic at busy intersections. What lingers most is the power of human interaction on a scale not experienced in many years. With this as a backdrop, Mike examines the power of the human touch in communication, and the hidden costs, and occasional perils, of high-tech shortcuts such as email and automated phone systems.
- Communications in the Online YOU-niverse
At a time when young consumers have amassed unprecedented spending power and consumer clout, they're vanishing from the radar of traditional media, and disappearing into a new online YOU-niverse. Here, the 'user is God', and marketers are no longer in control of their messages. Mike explores how we got here, and explains how savvy marketers are rewriting their playbooks to adapt.
- The Great Unwritten Contract
There's a great, unwritten contract between marketers and consumers: in exchange for exposure to a sale's message, marketers have to give something back. In exchange for TV ads, marketers underwrite production costs. In exchange for ads in bus shelters, marketers provide shelter from the elements. Mike traces this contract to the early days of radio, and with anecdotes and examples, shows how today's communicators break the contract at their peril.
- Creative Clutter-Busting
Mike uses anecdotes and practical examples of ways today's great communicators win a place in the top of people's minds, despite a daily bombardment of hundreds,even thousands, of marketing messages.
- Selling God
An exploration of the fascinating comparisons between marketers, clerics and evangelism, including church marketing tactics, and a fond look at a half-century of faith-based advertising in the age of persuasion.
Contact for price and availability.
