BULLSEYE: When the Going Gets Tough

When Canada's Finance Minister recently dodged the dreaded 'R' word, the same 'ol marketing debate raged:  "Should I cut my marketing budget?" and "Should I move from brandsell to hardsell".  Time to change the channel on that discussion.

BULLSEYE: The Double Ad Standard

A TV show might portray lovemaking, murder, violence, racism, misogyny, and poor dental hygiene.  While the ads sponsoring that show might be ordered off the air for showing a kid removing the vegetables from a burger, or a woman (legally) riding a bicycle without a helmet.

Here's my BULLSEYE for Marketing TV:

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