08 November 2010

Adendum: The "Any Publicity is Good Publicity" Myth

In The Age of Persuasion: How Marketing Ate Our Culture, Terry and I take on several of the myths that continue to haunt the marketing business.  Flip with me to page 138, and you'll find one of the most persistent:

If it's not to late, may I offer this brief-but-meaningful post-publication addendum:

'Nuff said.

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