20 March 2015

BULLSEYE: the Infestation of Micetype.

With feet planted firmly in a post of some months back, here's a look- in 6-point-type, at a new kind of advertising pollution.


BULLSEYE is a new, twice-monthly video commentary I've launched w. the good folks at MARKETING TV.

The title, BULLSEYE, refers to that seductive, elusive perfection creative advertisers pine for.  Like an Academy Award, or Stanley Cup, or Michelin Star, a rare few achieve it, and so often, spend years trying to replicate it.

Anyone who's stared at a blank screen- deadline looming, in Stage 3 panic-denial- knows what I mean.

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