But no, Virginia- in ads today, 'anything' does *not* go. Witness the wealth of retro ads that would never, ever run today.
Nossir. Pardon my chronological snobbery, but we're outgrowing racism. Also disappearing, albeit slowly, are traditional strains of misogyny-
Part of the many brilliant touches within Mad Men, especially the first episodes, was its cultural anachronisms- pregnant women smoking and drinking; adults striking other people's kids. In an early scene, the Drapers' young daughter is playing 'space alien'- with a plastic drycleaners' bag over her head. Her mother scolds her- not because of the suffocation risk- but for dumping out the newly-cleaned clothes. Ads become time capsules for the attitudes of their time.
Ads + time become social artifacts, reminding us of just how much our attitudes and behaviors shift.
Some retro ads are outrageous. Some-
-are downright chilling.
It becomes an interesting exercise to imagine which of today's ads will be considered equally outrageous- and anachronistic- a generation from now.
For the time being, though, let's celebrate the progress we've made. After all, we've come a long way...
|Virginia Slims: You\'ve Come a Long Way Baby!|