Why I'm Leaving The Age of Persuasion

Today marks the last Age of Persuasion episode of the season, and the end of my involvement in the show.

It's been a privilege and a hoot working with Terry and Keith, creating more than 100 shows, and collaborating with Terry on The Age of Persuasion: How Marketing Ate Our Culture.

It's been the best kind of work- and the hardest. Being the lone full-time staffer on the show, I've logged more than 450 days researching & writing, and more than 1600 hours in production, and a half-year of working full-time, flat-out, on the book manuscript.

Now it's time to see what the rest of the world looks like.

And whatever comes next for AOP, I'm delighted to leave it as it should be- in its prime.

And now? It's kind of you to ask; I've been commissioned to create and produce a one-hour special for CBC Radio One, to air on Labour Day. Please pop back here in coming days and I'll spill the details.

That's in addition to a return to the *other* work I love- creating ads, and giving talks and workshops on creative communication.

So now I wave so-long to The Age of Persuasion with no small measure of gratitude to Terry, Keith, our CBC friends, the great folks at Pirate- and especially our listeners- for such a great ride.

-Mike